Researcher in consumer behavior
Sylvain Sénécal is a full professor of marketing, holder of the RBC Financial Group E-Commerce Chair at HEC Montréal and co-director of the Tech3Lab. He holds an MSc and a PhD in marketing from HEC Montréal. His research interests are related to consumer marketing on the Internet and consumer neuroscience. His work has been presented at several international conferences and published in leading marketing and e-commerce journals.