4 December 2025

4:15 PM – 5:00 PM

Amphi Petit Kursaal

Hayet Zeghiche

Formerly a television journalist covering European affairs for international channels, Hayet Zeghiche is now a communications consultant. For over twenty years, she has been advising organizations – notably European institutions – on strategic communications, in all types of formats (digital, print, audio-visual) and in several languages (Arabic, French, English, Spanish and Mandarin).

The Co-Creation Conundrum: Redefining Journalistic Limits in the Audience 3.0 Era

In a world where news stories can be generated with a simple prompt, journalism is entering uncharted territory. The Co-Creation Conundrum: Redefining Journalistic Limits in the Audience 3.0 Era is a high-impact keynote exploring how journalists, machines and audiences are increasingly co-authoring reality — reshaping traditional roles and disrupting established distribution channels. Drawing on real-world data and scientific literature, this talk takes you inside a rapidly shifting information ecosystem, where what we see, share and believe is being redefined. It challenges long-held assumptions about the news’ authorship, autonomy and authenticity. But above all, it offers a new lens through which one seminal question is raised: Are journalistic limits in need of a complete rethink in the age of co-creation？