Bilel Cherif

Bilel Cherif
CEO

Entrepreneur for 15 years and passionate about new technologies and new advances that make the world evolve on a daily basis, Bilel Cherif has long been attentive to digital changes and innovation. Today he uses AI, Blockchain, Big Data... technologies that have become essential for success. After a career in Marketing, Bilel noticed that data was becoming more and more important but many did not know how to make good use of it to meet new customer requirements. Bilel therefore decided to create DNA GA, a start-up based on Swiss know-how and requirements, and which offers solutions to improve customer and user experience through the exploitation of data and innovative solutions. DNA GA, allows to create Phygital experiences, which link the physical world and the digital universe in particular in the fields of sports, retail and hospitality in order to build a unique, fluid and personalized experience. Bilel Cherif's ambition is to make DNA GA, one of the major players in new technologies and data.

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