Founded in the last century by Michel Herbelin, the eponymous brand is a traditional French watchmaking company, family-owned and independent, located in Charquemont, in the Haut-Doubs region on the French-Swiss border. Located in the heart of the Haute Horlogerie manufacturing region, close to its main suppliers for absolute control of its production, it has its own design studio within the workshops where the watches are assembled. Beautifully crafted in a price segment ranging from €300 to €2,000, Michel Herbelin watches are equipped exclusively with Swiss movements. In 2018, annual production reached 85,000 watches distributed in 3,000 points of sale across 50 countries. Heir to 70 years of watchmaking expertise, this Jura-based Maison has developed to the rhythm of a family passion that has driven three generations of men since 1947. Today, the company is run by Pierre-Michel Herbelin – Chairman and CEO – who has been joined by two of the founder’s grandchildren in the creative and marketing departments, all involved in the adventure of their elders.